How Much Do Viral, Faceless Instagram Creators Make?

Author

Abe Colwell
January 25, 2025

With the creator economy booming, meme pages have become not just sources of entertainment, but real business opportunities. Today we break down the sponsorship rates of 20 creators to help you understand how much they can earn.

Meme Channel Sponsorships Rates

If you have a highly attractive audience, you may beat these numbers easily and have a line of interested sponsors. Other audiences with low interaction may struggle to reach these tiers with any consistency

Micro Accounts: 5,000-10,000 followers

These accounts can make $5-10 per week from 1 ad that can be invested back into their channels growth. Additionally, this is a low risk way for advertisers to test media campaigns at a micro scale with a targeted audience

Post + Story Bundle

  • $6 for 24 hour

  • $10 for 48 hour

  • $25 for 1 week

Story / Post Only

  • $3 / $5 for 24 hour

  • $5 / $8 for 48 hour

  • $12 / $18 for 1 week

  • NA / $25 for permanent

Small Accounts: 50,000-100,000 followers

These accounts start to catch sponsor interest at $20-60 per post. The key factor here will be impressions and interactions. If you’re low, there’s still time to experiment as you grow to improve the quality of your audience

Medium Accounts: 100,000-500,000 followers

This is the tier that really starts to distances itself. The strong channels will be full of valuable offers that align to their audience. Even access to a large number of generic eyeballs has some value at the lower end of $50-300 daily per post.

This tier will also start to benefit from additional income streams as even a small conversion rate will begin to create a meaningful income stream

Large Accounts: 1,000,000+ followers

These accounts receive interest from corporate sponsors like Hulu and Netflix or Burger King and Starbucks. There is an even wider range at this tier amongst the smaller pool of creators to reach this threshold. Our pool ranged from $3k per post at 1,000,000 followers to $30k per post at 5,000,000 followers. Creators are more selective with sponsorships and wait for the right partners in price and fit

Other Income Streams

There are a few other monetization strategies commonly used by meme pages that are more set it and forget it, versus constantly selling new ads

  • Memorabilia and souvenirs: A third-party drop ships products to your customer. Common products include clothing, ornaments and signs

  • Affiliated Product or Business: Unrelated product or service advertised for recurring (communities, software, Patreon), or 1x revenues (products, experiences, courses, social channels and newsletters)

Takeaways

There is a delicate balancing act while managing your growth. You cannot over post ads because it will crush your engagement numbers. The followers you’ll lose will be the ones who are regularly seeing your posts.

I think there is a lot of room to improve channel monetization and that’s what I hope this newsletter helps creators achievef. I will be running campaigns on a few channels and follow up in a future newsletter with the results of my campaign

Thoughts on Today's Newsletter

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Warmly,
Abe Colwell
Creator in Public

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