Katliente, or Kat, is a full-time creator who went from working in Esports to making $14,766 in her first month as a full-time content creator

She quit her 9-5 at Dignitas, and made it happen with income across multiple platforms, covering Esports, art, content creation guides and more across her channels

Kat’s detailed income breakdown and strategy will show you the income streams she developed in order to make the leap full time, and how they performed in her first month as a full time creator

Let’s break it down. 🚀

💡 The Decision to Go Full-Time

On June 20, 2023, Kat quit her job in Esports to go all-in on content

She’d been working for Dignitas as a social content producer, making social media content for their channels—but not as a creator herself

She was simultaneously developing strong social accounts of her own to prepare to become a full-time creator herself:

👉 She had steady earnings from several platforms already to build upon—Twitch, TikTok, YouTube and digital product marketplaces

👉 She could devote more time to her channels that were growing despite her inability to fully prioritize them

👉 She wanted to travel, create, and live life on her terms

So she took the leap

📊 Her First Month of Full-Time Creator Earnings

Kat stacked multiple revenue streams—some passive, some active—to create a stable income

Here’s exactly how much she made in her first month after quitting:

1️⃣ Sponsorships: $9,100 (Biggest Earner 💰)

• $5,000 brand deal (after agency cut: $4,000)

• $4,000 deal

• $1,000 deal and a $100 deal

2️⃣ Twitch Streaming: $1,356

• 393 subs + ad revenue from 70 hours of streaming

• A birthday 24-hour stream boosted earnings

3️⃣ TikTok Creativity Program: $1,291

• TikTok was generating into a reliable stream of income itself and as her largest platform, it also really influenced her key sponsorship value

4️⃣ Etsy Shop (Selling Emotes & Overlays): $1,830

• Passive income from selling streaming assets like emotes & panels

5️⃣ Coaching on Ko-Fi: $975

• Added streaming assets marketplace similar to Etsy

• 30-minute coaching: $90/session (now $100)

• 1-hour coaching: $175/session (now $190)

6️⃣ YouTube Ad Revenue: $137

• Kat had only recently become monetized and was just starting to build up her video catalog still earning money today

7️⃣ Instagram Reels Bonus: $73

• Instagram’s ad-sharing program for business accounts

💰 Total Earnings: $14,766 in One Month

The Creator Strategy That Made It Work

1️⃣ Stacking Income Streams → No Single Point of Failure

• Instead of relying on one platform, she spread her income across multiple platforms and audiences

• This protected her from algorithm changes and made her income more stable

2️⃣ Leveraging Passive Income (Digital Products & Coaching)

• Selling emotes and overlays on Etsy meant she could make money while she slept

• Coaching allowed her to monetize her expertise beyond just content creation

3️⃣ Building Brand Partnerships

• Sponsorships were her biggest earner—she pulled in $9,100 from brand deals alone

• She negotiated higher rates by proving her multi-platform reach

🔥 The Big Takeaway

If you’re dreaming of one day starting a channel or a side hustle that could go full-time someday…

👉 Start today

👉 Test multiple revenue streams

👉 Take the leap when you’re truly ready

Connect with Kat

Kat has been full time for nearly 2 years and has only continued to scale the reach of her brand:

Twitch | 60k followers - up from 12k

YouTube | 150k subscribers and 3M monthly views - up from 12k subscribers and 150k views

Instagram | 95k followers - up 2.5x from 40k followers

TikTok | 550k followers - up 2x from 260k followers