✨ HotHighPriestess Built a $1M TikTok Business at 23

Today, we’re diving into the story of Sarah Perl, aka HotHighPriestess—a 23-year-old manifestation coach, TikTok star, and entrepreneur who turned one viral tarot video into a million-dollar business before even graduating college.

Her story is wild:

• Immigrated to the U.S. from the Soviet Union with her family, growing up in Brooklyn in poverty

• Discovered tarot on TikTok, posted a random reading, and went viral overnight

• Built an empire teaching people how to reprogram their subconscious, set high-value pricing, and monetize their energy

• Went from making $100/day working two jobs in college to $50,000+ days selling digital courses

Sarah’s story isn’t just about making money online—it’s about reinventing your identity and betting on yourself so that success becomes inevitable

Let’s break it down 🚀

💡 The Breakthrough Moment

Sarah was a college sophomore, juggling three jobs and drowning in coursework when she stumbled upon tarot readings on TikTok.

She wanted to try it herself—so she grabbed a deck, recorded a video, and captioned it:

“The one you see is the one you’re meant to hear”

She set her phone down and went out with friends

📈 By the time she checked again, 30,000 people had seen her video and then 50,000, 100,000 as the night went on

That single TikTok catapulted her into the world of manifestation coaching—and she knew she had to capitalize on it

💰 Monetizing the Magic

Sarah realized that people wanted more than tarot readings—they wanted to know how to create their dream life

Her DMs were overflowing with questions:

• How do I manifest money?

• How do I attract my dream life?

• How do I shift my identity to become successful?

So instead of answering everyone individually, she launched two digital courses:

1️⃣ Manifest Magic Workshop – Teaching mindset transformation and manifestation techniques
2️⃣ Rich B*tch Bootcamp – A deep dive into subconscious reprogramming for financial success

She didn’t wait until she had the perfect course or fancy branding—she built the course while learning to do it. She uses one of several digital assets aggregators, Stan for Creators at Stan.Store, to manage her courses and other digital assets

Today? Her total passive income from courses and social media have surpassed $1M. She has grown her YouTube to 200k subscribers, Instagram to 75k and her core TikTok to 2.5M followers

🧠 The Mindset Shifts That Made It Happen

Here are the key shifts that turned her into a millionaire before 23:

1️⃣ Act Like You’ve Already Made It

• Before making $1M, she moved like someone who had already made it

• She normalized seeing big numbers—from TikTok views to brand deal rates

• Her mantra? “I get paid to exist”

2️⃣ Price Yourself at a High Value

• She teaches that perceived value = real value

• “Start believing you’re a luxury, and people will pay luxury prices to be in your energy”

• Higher prices often attract better, more committed clients

3️⃣ Success = Immediate Action

• The moment she saw her TikTok take off, she launched a business

• Instead of sitting on ideas, she executed immediately—recording a course in one weekend that has now made seven figures

4️⃣ Let Go of People Who Keep You Small

• “Certain people don’t want you to succeed because they’re comfortable with the unsuccessful version of you”

• She left behind scarcity-minded friends and surrounded herself with expanders—people who normalized success

5️⃣ Overcome Your Ego & Post the Content Already

• She insists that social media stardom isn’t actually difficult—what stops most people is fear of judgment

• “There is nearly zero risk when it comes to starting a social media career”

• If you can get over the fear of judgment, you open yourself to infinite possibilities

📊 The $1M Creator Formula

Her success comes down to these scalable creator strategies:

✅ Selling digital products → No inventory, no overhead, just pure profit
✅ Leveraging TikTok virality → One viral moment can turn into a sustainable business
✅ Using high-margin systems → Set up her store in minutes and made money in her sleep
✅ Trusting in “delusional confidence” → She believed in herself before there was proof

🔥 The Big Takeaway

Sarah rewrote her identity from broke immigrant student to millionaire entrepreneur

If she had waited until she was “ready” or let her old beliefs about money, success, and worthiness hold her back…

💡 She wouldn’t be where she is today

👉 So what’s stopping you?

• If you’re waiting for the right time… The right time is now.

• If you’re doubting whether you can build something successful… Act like the person who has already done it.

• If you’re afraid to take the leap… The universe moves when you move.

Sarah’s story proves that when you bet on yourself fully, things start moving in your favor

Are you ready to launch your social media or expand your presence today?